$1500 DONATED TO BIPOC ARTISTS & BUSINESS OWNERS @BLOOMFUND×

new! shop by theme & free shipping $99+

create the best 'Boo' Basket

halloween is in...BROWSE

enchanted forest

shop now

up to 40% off

end of season saleshop the sale

HOLZTIGER SURPRISE

two Holztiger animals delivered to your door each monthTRY IT NOW

just in...

Las Amigas Doll, Melissa
Las Amigas Doll, Melissa
$58.00
Las Amigas Doll, Melissa
$58.00
Las Amigas Doll, Nora
Las Amigas Doll, Nora
$48.00
Las Amigas Doll, Nora
$48.00
AnotherAnother
Another
$17.99
Another
$17.99
Honey Dipper, Olive wood
Honey Dipper, Olive wood
$8.00
Honey Dipper, Olive wood
$8.00
Holdie Folk - HazelHoldie Folk - Hazel
Holdie Folk - Hazel
$16.95
Holdie Folk - Hazel
$16.95
Holdie Folk - CliffHoldie Folk - Cliff
Holdie Folk - Cliff
$16.95
Holdie Folk - Cliff
$16.95
Debresk - Wooden Toy Automobile SmallDebresk - Wooden Toy Automobile Small
Debresk - Wooden Toy Automobile Small
$12.00
Debresk - Wooden Toy Automobile Small
$12.00
oekaki house drawing board - replacement screen
oekaki house drawing board - replacement screen
$9.99
oekaki house drawing board - replacement screen
$9.99

Monthly SUBSCRIPTION BOX

Why and Whale is a monthly subscription package featuring handpicked apparel, toys, books and more for the little trendsetters in your life.

get a box

Choose the plan that’s right for you.

No contract – skip a month or cancel anytime. One month free with annual subscription. All boxes ship on or around the 10th of the month. (If you order on the 1st-31st, you are subscribing to the following month’s box.) Plans automatically renew on the 15th of each month.

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Holztiger Surprise

2 animals delivery monthly. Good for ages 3+

SUBSCRIBE NOW

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Maileg Surprise

1-2 of the latest Maileg items delivered monthly,

always valued $28+

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Classic Surprise Pack

Our classic subscription with high-value brands,

plus access to limited edition items.

GET THE CLASSIC

the limited shop

scout these finds while supplies last

gifts under $40

Switcheroo Color Changing MarkersSwitcheroo Color Changing Markers
Switcheroo Color Changing Markers
$9.99
Switcheroo Color Changing Markers
$9.99
Left Right CrayonsLeft Right Crayons
Left Right Crayons
$7.99
Left Right Crayons
$7.99
BubbimalsBubbimals
Bubbimals
$6.00
Bubbimals
$6.00
My Friends - Magnetic BlocksMy Friends - Magnetic Blocks
My Friends - Magnetic Blocks
$29.95
My Friends - Magnetic Blocks
$29.95
Cat EarsCat Ears
Cat Ears
$20.00$7.99
Cat Ears
$20.00$7.99
Chalk-O-Rama Chalk CrayonsChalk-O-Rama Chalk Crayons
Chalk-O-Rama Chalk Crayons
$7.99
Chalk-O-Rama Chalk Crayons
$7.99
Chunkies Paint Sticks, Set of 12Chunkies Paint Sticks, Set of 12
Chunkies Paint Sticks, Set of 12
$14.50
Chunkies Paint Sticks, Set of 12
$14.50
Magic Neon Puffy PensMagic Neon Puffy Pens
Magic Neon Puffy Pens
$12.99
Magic Neon Puffy Pens
$12.99

wear

you are magic ruffle tee, oatyou are magic ruffle tee, oat
you are magic ruffle tee, oat
$42.00
you are magic ruffle tee, oat
$42.00
woods slub baby pant, forestwoods slub baby pant, forest
woods slub baby pant, forest
$42.00
woods slub baby pant, forest
$42.00
woods longsleeve skater tee, forestwoods longsleeve skater tee, forest
woods longsleeve skater tee, forest
$44.00
woods longsleeve skater tee, forest
$44.00
striped slub baby pant, oat/black stripe
striped slub baby pant, oat/black stripe
$42.00
striped slub baby pant, oat/black stripe
$42.00
striped longsleeve skater tee, oat/black stripe
striped longsleeve skater tee, oat/black stripe
$44.00
striped longsleeve skater tee, oat/black stripe
$44.00
stella blouse, goldenrod
stella blouse, goldenrod
$55.00
stella blouse, goldenrod
$55.00
stars knit pullover, goldenrodstars knit pullover, goldenrod
stars knit pullover, goldenrod
$66.00
stars knit pullover, goldenrod
$66.00
stars knit bloomer, goldenrod
stars knit bloomer, goldenrod
$35.00
stars knit bloomer, goldenrod
$35.00

read

IntersectionAllies: We Make Room for AllIntersectionAllies: We Make Room for All
IntersectionAllies: We Make Room for All
$22.00
IntersectionAllies: We Make Room for All
$22.00
Ghost Afraid of the Dark Board BookGhost Afraid of the Dark Board Book
Ghost Afraid of the Dark Board Book
$12.99
Ghost Afraid of the Dark Board Book
$12.99
You Are LightYou Are Light
You Are Light
$17.99
You Are Light
$17.99
Ada Twist, ScientistAda Twist, Scientist
Ada Twist, Scientist
$19.95
Ada Twist, Scientist
$19.95
The Little KittenThe Little Kitten
The Little Kitten
$19.99
The Little Kitten
$19.99
You MatterYou Matter
You Matter
$22.00
You Matter
$22.00
Witchy ThingsWitchy Things
Witchy Things
$16.95
Witchy Things
$16.95
PREORDER An ABC of EqualityPREORDER An ABC of Equality
PREORDER An ABC of Equality
$16.99
PREORDER An ABC of Equality
$16.99

Best Sellers

PLAY

Las Amigas Doll, Melissa
$58.00
Las Amigas Doll, Nora
$48.00
Honey Dipper, Olive wood
$8.00
Holdie Folk - Hazel
$16.95

GIFT SHOP

Maileg - Ballerina Mouse, Big Sister
$20.00
Stockmar - Wax Stick Crayons Box
$20.00
Storybook Light, Le Jardin
$20.00
Holdie Mermaid - Pearl
$20.00

@whyandwhale on Instagram

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