new arrivals

Filter

Products

Luxe Edition

Size

  • 3-6m
  • 6-12m
  • 12-18m
  • 2T
  • 3
  • 5
  • 8
Upgrade your subscription to the Luxe box this Holiday season! This Luxe Edition adds 2-3 more apparel items to your Nov OR Dec Surprise Pack! Valued over $100. Brands featured: Rylee & Cru, Quincy Mae, Jax & Lennon, Briar Handmade...
View product
September Surprise Pack

Size

  • 6-12m
  • 12-18m
  • 2Y
  • 4Y
  • 6Y
This limited edition one-time box is our September Surprise Pack featuring Mini Rodini apparel, Magnatiles, Stasher and more! Available while supplies last.SIZE GUIDE68/74 = 9-12m80/86 = 12-18m92/98 = 2Y104/110 = 4Y116/122 = 6Y
View product
Cat Advice Tee

Size

  • 68
  • 80
  • 92
  • 104
  • 116
This short sleeve tee features a fortune telling feline in an original all-over design. This soft top from Mini Rodini is perfect for the little cat-lover in your life and can be worn alone or layered under a warmer layer....
View product
Cat Advice Leggings

Size

  • 68
  • 80
  • 92
  • 104
  • 116
The Cat Advice Legging from Mini Rodini features a fortune telling feline in an original all-over print. Made from 100% organic cotton with an elastic waistband, these soft and comfortable leggings are sure to become a favorite. In the production...
View product
*NEW* Limited Edition Mega Mystery Box

Size

  • 6-12m
  • 12-18m
  • 18-24m
  • 2T
  • 3
  • 5
  • 8Y
To use up our odds and ends (and make room for new stuff!), we've put together these jam packed, super fun MEGA MYSTERY BOXES. There's something about a surprise that is just FUN. These mystery boxes are full of apparel,...
View product
Cheercats Grandpa

Size

  • 92
A classic grandpa style, this beige long-sleeve top is made of soft GOTS certified organic cotton enhanced with stretch for easy wear. With an all-over print featuring cheerleader cats, it has a clean finish and closes with snap buttons at...
View product
Monthly Surprise Pack

Size

  • 6
  • 12
  • 2T
  • 3
  • 5
Each month we send a variety of 3-6 popular products in Why and Whale Monthly Surprise Packs! Every Surprise Pack is valued $75-100 worth of kids products! Items may include apparel, decor, high quality toys, accessories, handmade items, and more. Join the Why...
View product
Papoose Felt 6-piece Fruit Box Set
Reach for this bounty of six handmade, soft felt fruit props and invite children to devour developmental play. Because food is a familiar, often exciting concept for curious young minds, play food is a natural for stimulating imaginary worlds. As...
View product
Storytime Tin Canister Puzzle
Put the FUN into function with this Storytime Tin Canister Puzzle, which transition - abracadabra! - from puzzle to brightly illustrated coin bank. Each tin canister houses 64 sturdy puzzle pieces to make a joyful puzzle, packed with sweet details....
View product
Gemma + Filo Necklace
The prettiest shades of the Gemma + Filo signature tassel bib necklace.  This listing includes 1 necklace. 15 inches long magnetic clasp assorted colors Not for children under 3 years of age.
View product
'BUT FIRST, MILK' ONESIE

Size

  • 6-12m
  • 12-18m
Before you get your coffee on, bebe has another 'But First' on the mind. In natural cream color. Parents will also love the struggle-free care instructions: cold machine wash and tumble dry is a-ok. Made in CA under happy conditions, by Cheerily.co.
View product
Funkis Doll House Only 1 left
Let your child's imagination soar with Ferm Living's Funkis doll house . It is a reinterpretation of the classic doll house , beautifully crafted from natural plywood. The two levels of living space just waiting to be occupied to dolls...
View product
Dots Cushion Only 1 left
Only the best will do for the little ones. The playful ferm LIVING pillows are made of 100% organic cotton, is printed by hand and is filled with feather and down. 100% organic grey jersey on back side. SIZE 11.8"...
View product
Mountain Tops Cushion Only 1 left
A cute and cozy pillow for the little ones. Ferm Living's organic cotton pillow collection comes in a handful of delightful designs including Mountain Tops, a field of white peaks. SIZE 24" X 15.75" MATERIALS 100% organic cotton canvas.  Feather...
View product
Little Ms. Rabbit Only 1 left
Is it a rabbit or a cushion? We will leave that decision up to the kids. But one thing is for sure - this little rabbit with embroidery details are the cutest thing. It is made of 100% organic cotton...
View product
Gummy Bear Bubbles
Everyone's favorite gummy bears are now available for some serious bubble-making! Great for outdoor activities, these adorable teddies are a must-have addition to birthday parties. For kids, these colorful bottles will turn any afternoon into a magical adventure. Each come...
View product
'Make Magic' Tee

Size

  • 6
  • 12
  • 18
  • 2Y
  • 3
  • 5
Make magic in your days with this Limited Collaboration with Jean & June! Made in Los Angeles from 100% Organic Cotton. Hand printed with baby safe ink. Tagless, garment dyed and pre-shrunk.
View product
Slumber Sloth Snuggler Only 1 left
Slumberkins Slumber Sloth is the most snuggly sleepy creature around. Slumberkins were developted with intention to promote relaxation and sleep at bedtime. Slumber Sloth is accompanied by a keepsake Affirmation Card. Product Details: Slumber Sloth is made out of the softest silky...
View product
Bigfoot Snuggler
Slumberkins Bigfoot is the most snuggly woodsy creature around. This Slumberkin was created with the intention to promote positive self-esteem and Bigfoot is accompanied by a keepsake Slumberkins Affirmation Card. Product Details: Bigfoot is made out of the softest ultra-plush or silky fabric and stuffed...
View product
Native Surprise Pack
WHAT'S INSIDE: This Limited Edition Surprise Pack is a one-time box featuring a pair of Native Jefferson shoes, a summer apparel item, Ducky Street Tattoos & more. This box is valued over $70. SHOE SIZINGA Native Shoes Sizing Guide is provided...
View product
Riceananas Mini Plush Toy
Riceananas mini soft plush toy by NooDoll.  Pineapple plush with bright yellow super soft fur with a cheeky embroidered face and cute green leaves.  Features a handy strap which you can attach to bags, prams, your baby cot or anywhere else...
View product
Kitty - Raspberry Glitter Nail Polish Only 1 left
Here, Kitty, Kitty! This adorable candy pink kids’ glitter nail polish brings the sweetest, softest touch to your look. Can you handle the cute? Pinkie promise This water-based, washable, vegan nail color was developed especially for little boys and girls. Grown-ups: hands off!...
View product
Mint Remi Sunglasses
Designed with kids in mind, Hide + Seek eyewear is meant to be played in. Features: - Affordable, unique, fashion forward sunnies for your unique, fashion forward mini’s. - Superior sun protection. UV400, 100% UVA & UVB protection and polarized...
View product
Paper Ice Lollies
Make yourself some 3D Paper Ice Lollies! Fun paper craft, colorful paper toys for pretend play, fab summer party decor & activity… take your pick! Our popular paper ice lollies, first seen at Mr P, finally come as a great...
View product
Make a Face Wooden Toy
How are you feeling? A Why and Whale favorite, the wooden Make a Face toy is one of our top picks for emotional and social development, not to mention storytelling, dramatic play (okay, we could go on…). Use Make a...
View product
Lenny the Lion Necklace 25% off
Created by the cutest dad & daughter duo, Gunner & Lux necklaces are a long-time favorite for any occasion. Length 32 inches / Can be tied shorter **WARNING** This item is not a toy and is not intented for use...
View product
Lulu & Roo Sweats

Size

  • 6-12m
  • 12-18m
  • 18-24m
  • 2T
  • 6Y
Shop the complete Surprise Pack with even more savings HERE. Get kids lounge and active-ready in this playground-cool combo highlighted with crisp stripes and a fold-over waistband. A snuggly hood adds chilly day appeal while a breathable cotton-blend ensures daylong...
View product
Pink Clothes Hanger Only 1 left
Celebrate beautiful kids clothes everyday with a hanger from Red Hand Gang. Display on the wall with your favourite dress or tee. Functional pieces of kids' room decor made in a workshop in the UK.  Size: 25 x 20.5 x 0.7...
View product
Stormy Wall Cloud
Limited Edition made for Why and Whale! The new luxe leather and wool blend felt version of our wall hung cloud mobile to celebrate our stormy weatherDetails: + cloud measures 9x5 in (22x12cm) and approximately 10 in (25cm) tall +...
View product
Celebrate Our 50 States Flash Cards
Fifty durable, double-sided flash cards will teach children a colorful state and capital on the front, and a representative vocabulary word on the back.   Great for guessing and sorting games, state "milestone photo" cards,  also perfect for road trips!  There's plenty...
View product
Star Teether
Renowned for their natural rubber pacifiers, Natursutten has gracefully answered the plea of teething babies everywhere with a natural rubber teether!
View product
Spring into Slumberkins Surprise Pack

Size

  • 6
  • 12
  • 18
  • 2Y
  • 3
  • 5
We've got a chance for you to score a BRAND NEW Surprise Pack featuring 1 Slumberkins Creature, and more rad brands ($100 value) ! Items may include apparel, decor, high quality toys, accessories, handmade items, and so much more.  This one-time Surprise Pack includes:...
View product
Bigfoot Snuggler
Slumberkins Bigfoot is the most snuggly woodsy creature around. This Slumberkin was created with the intention to promote positive self-esteem and Bigfoot is accompanied by a keepsake Slumberkins Affirmation Card. Product Details: Bigfoot is made out of the softest ultra-plush or silky fabric and stuffed...
View product
Grey Striped Seafoam Shorties 30% off

Size

  • 6-12M
  • 12-18M
  • 18-24M
  • 2T
  • 3
  • 5
Fun, organic, and comfortable. Ethically made by Fair trade artisans with organic dyes and processes. Mix and match and have fun! All our designs are one of a kind and original – once it’s gone, it’s gone!  Each order contains 1...
View product
Mint Green Striped Shorts 30% off

Size

  • 6-12M
  • 12-18M
  • 18-24M
  • 2T
  • 3
  • 5
Fun, organic, and comfortable. Ethically made by Fair trade artisans with organic dyes and processes. Mix and match and have fun! All our designs are one of a kind and original – once it’s gone, it’s gone!  Each order contains 1...
View product